How many identities do you have?
OMG this really depends on my day, but generally I would say five, but it depends what I am doing on the day and who I am liaising with.
I am a very proud Mother to my son Mark, he was the reason why I brought ENJO to Australia in 1994. It was my discovery in Austria that my son wasn’t having any asthma attacks, which I realised was due to no chemicals being used to clean in the place we were staying! He was also the reason why I decided to sell ENJO via Direct Selling I wanted to be there when he came home from school or on sports days and ideally, I would have love to be a fulltime mum, but this was just not feasible for us, we did need a double income. That is also the reason I feel so passionate about offering women another option to earn a good income by running their own business.
Being the CEO of ENJO Australia comes with its challenges, but it’s very rewarding to be the head of a company that sells products which are not only cleaning better than anything else on the market, but is also good for the environment and on top of it improves the health of Australian homes.
I am a very hands on CEO, I like to be across what is going on in each department, because I am a great believer in a very collaborate way working together.
Coach and Mentor to our Senior Team Leaders, those are the wonderful amazing women who are my extension to our ENJOpreneurs, who actively demonstrate our product as well as the ENJO Life in people’s home. This is one of my favourite monikers in my business, working with a group of women who lift each other up, support each other to become the best version of themselves.
I am truly grateful to be able to help them to achieve their dreams, and to play a small part on their journey of becoming remarkable leaders.
I have recently become a first-time Grandmother to two gorgeous twins, Grace and Georgia. I am completely obsessed with the girls, besides spoiling them rotten, I also find that it has totally changed the way I look at the world. My focus is more than ever to leave a healthy planet behind for them to enjoy, because let’s face it you can’t live healthy on a sick planet. I also find myself taking Fridays off to spend with them, we all love the zoo, and I just love seeing the world through their eyes, without fears, with wonder and everything is a possibility and not a challenge. Everything is a fun like learning new things and I now try to implement the same enthusiasm for new things into my world. Being Granny B. or as they call me Ganny has given me a new perspective in the way I deal with life. The saying that we are only the custodian of the earth for future generations has become even more prevalent since I am a Ganny
My final identity would have to be Advocate for Healthy Living- you cannot do something well for 25 years if you don’t live it. To do what I do comes as a package deal, living healthy starts right here with me, and what choices I make for myself will also impact others others, as well as the health of planet.
What was it like growing up in Austria?
I had a wonderful childhood, growing up on a farm in a little village in Austria. I was the oldest of 8 children, and I must admit as I got older I got a bit frustrated with my mum being always pregnant, because it meant that I had to do more babysitting and help with more chores. I come from a very hard-working family; my mum and father were great examples for work ethics on a farm you couldn’t just do a job half, everything has a start and an end and repeat. My mum was generous to a fault, people would come to our farm and pick up milk, Eggs, fruit and vegetables and were supposed to pay for it at the end of the months, which most of them didn’t, despite being financially much better off than we were.
So very often we couldn’t go school excursion because there was no money to pay for it, so at the age of about 8 I had enough of it. I must point at this stage that I was a precocious little miss, and my mum very often had words about it with me. I think sometimes she did think who is this child, because I was so different from my siblings. So any way, at the age of 8 I decided that I will become a debt collector, I asked my mum for the book with every bodies purchases in it, and off I went from house to house to collect the outstanding payments.
Needless to say, nobody said no to a little urchin as I was, I did tell them if they didn’t pay we couldn’t go on school excursions, my mum was mortified to say the least, because what will people think??? That’s what I learnt from an early age, always ask politely for what is yours in the first place, without feeling guilty or embarrassed.
The other thing I learnt very early in life is, if you want something bad enough you will have to work for it. Visualising is not enough, dreaming about is not enough, talking about is not enough you have to take well planned action.
Last but not least, my childhood was full of love, laughter and a great sense of being special.
I am still extremely close with all my siblings and we love each unconditionally as only siblings can. Mum and dad have passed but not a day goes by where I don’t think fondly of them, and I am so grateful for who they helped me to become.
How did you find Enjo?
ENJO actually found me exactly 25 years ago! My family and I took a trip to Austria to visit family and I noticed ENJO, a cleaning product which only used water and microfibre. I wasn’t sold on the idea at first because I was a clean freak who thought bleach was the only way to kill germs! But after witnessing no asthma symptoms from my son during the trip, I looked further into the product.
I discovered you don’t have to ‘kill’ bacteria to clean. You just simply remove it. I contacted the owner of ENJO in Austria and asked if I could distribute this fabulous ENJO technology in Australia. I started off in my garage and talking to friends. I would love to say it was an overnight success, but I would be making it a very long night, it took me three years to really get my act together. After a couple of years, I had some wonderful women helping me to build the business into a multimillion- dollar company, their encouragement and belief in me, kept me going, it is so important to have people in your life who lift you up. Facts and figures are super important in business, but it is the culture of a company which will make you successful, and of course an awesome lifechanging product like ENJO.
Recently, you experienced a life defining moment, what brought this on?
I recently went to help my beautiful grandchildren after work and my gorgeous, forever patient daughter in law, trust me she was godsend to our family, we are all very intense, pointed out to me that I was still in ‘business mode’ and that the way I talked was very intense and business like.
I think what she was really saying is, take chill pill Granny you are not at work anymore.
It was then that I realized that I never switch off from my business and that it didn’t make me a great person to be around, since I still used very directive language, (well some might call it bossy). So when my daughter in law brought it to my attention, I came to realize that there has to be a time to switch off and trust others that they do know what they are doing, as well as in the words of my beautiful son,...my house my rules, will remind him next time when he is at my place.
I really appreciated their honesty, that way I could adjust my behaviour which cost me no energy once I knew, and have a harmonious relationship with my family, which is super important to me. But importantly I learnt to be in the moment with my beautiful family
How have you grown as an individual since this moment?
This was also a lesson for my business for me, I realized I do not have to breathe down the neck of my loyal staff members they are very capable to do their job, and very often even better without my constant “help” ;)
What advice would you like to give other women facing a similar situation in their life?
I think that this comes back to having many identities. When it’s time to switch off from CEO to Granny B, or from CEO to Healthy Living Advocate I need to be conscious to do that. Women can play many roles each day, multi-tasking to the extreme, but it’s important to recognise when it’s time to relax, unwind in the moment, and give your brain and everybody else a breakJ
What is next for Barb de Corti?
In the words of Yung Pueblo, “Unconditional self-acceptance, not harming myself or others, being patient without being complacent, and giving without wanting”. This is truly what I am still striving for.
As for the business I would like to empower many more women to take the step to run their own lives, just to know what they really want from being on this wonderful planet of ours, either by starting a business, or working on something you really are passionate about. As they saying goes, You need someone to love, something to do and something to look forward to.
I will always be pro planet earth, hence I will keep educating people about the damage we do to our home if we don’t start making better buying choices. Because one thing we have all income is this planet of ours, so let’s start cleaning it up, ourselves and the next generation.