How many identities do you have?

1. First and foremost I’m a Mum to two beautiful kids, Leo 5 & Charlotte 3 and a super proud Step-Mum to Giordano, 17.

2. TV Personality. After competing on Series 13 of The Block, we signed a Network Contract with Ch 9 and will continue to share our love and passion for renovating with Australia.

3. Small Business Owner - Established a couple of years ago, Alpha Basics is a gender neutral childcare’s wear label which is currently on a little hiatus.

4. Property Developer - Ronnie & I have been flipping houses and developing property for the last 12 years.

5. Retired (heheh) Singer - Having studied Musical Theatre at WAAPA, singing and performing arts is a great passion of mine, although was put on hold after having kids.

Tell us about Georgia growing up? What was she like?

Fun-loving, passionate, creative, busy and LOUD! My parents kept my sisters and I very busy, probably most likely to keep us out of trouble. There wasn’t a day that we weren’t involved in some form of extra curricular activity, be it sport, drama or music, you name it, I did it! My parents lead be example and really instilled in me the meaning of hard work, a quality I’m extremely proud to boast today. We lived in the Swan Valley on acreage and I really enjoyed being active out side, being one of three girls you could say I was the tom boy of the family.

When did you renovate your first house?

I renovated my first house with Ronnie in 2004, it was his second. The house we renovated was in Morley, a classic 1970’s Aussie brick home. I just loved that I could come up with crazy ideas and express myself creatively through design and Ronnie would be there excited and willing to execute my vision. It was at that point I knew we were a match made in heaven. To date, we have renovated and sold 11 properties. To say we have the 'renovating bug' would be an understatement.

Why did you leave your singing career?

Musical theatre and the performing arts will always be great passion of mine (deep down I’m such a theatre nerd, Glee is my everything). I felt so fulfilled performing, my creative cup was well and truly full, but then came the time that we decided to start a family and here’s a hot tip, being 6 months pregnant and trying to squeeze into a corset to perform a burlesque cabaret number is never a good look. After having kids, family life became all consuming and I struggled to juggle so many hats. We made the decision to really focus on property developing and raising our children. No regrets, but there is a big part of me that really misses being on stage, it’s one hell of a buzz. In recent times I’ve been presented with a couple of wonderful performance opportunities, which have been both exciting and terrifying. Crushing that fear and taking risks is definitely on the agenda for 2018 #watchthisspace

What made you decide to start your own children’s clothing label?

My Son, Leo was around one year old and I struggled to find any basic, cool boys clothes that didn’t have trucks or dinosaurs plastered all over them. So over dinner I pitched this crazy idea of starting my own kids clothing label to Ronnie. Now, if there’s one thing you should know about my husband, he never thinks any of my ideas are crazy or unachievable, he has absolutely ZERO fear of failure and is an ALL IN kind of guy, so naturally he thought my idea was GOLD. It took around 6 months to design, manufacture and launch Alpha Basics. Our range of gender neutral basics for kids aged between 6 months - 5 years was really well received by Mums & Dads all over the world. It was at this point that I really understood the power and reach of Instagram. For a good couple of years, we continued to renovate, had another baby and ran Alpha Basics from home, working through the nights to fulfil orders from all over the world. Then we had another crazy idea (because we didn’t already have enough on our plate), hey let’s audition for The Block. From learning we were successful applicants to having to fly to Melbourne for filming, we were given 10 days… 10 BLOODY DAYS to get our lives in order. Logistically we had to pop Alpha Basics on hold. Having returned from The Block, life has been one big roller coaster, as a result we’re unable to devote time Alpha Basics requires to get it back up and running, but this little baby well and truly remains in our back pocket… ready and waiting.

How do you balance all your different business and personal pursuits and stay focused?

Gosh, at this point in time I feel like i’m failing in most areas of my life, but then again I am my own worst critic. We travel interstate quite a lot and juggling family life and work has been our biggest adjustment (Mum guilt is no joke). Having an amazing support network of family and friends really helps me to stay focused, their encouragement means the world to me. I’m fortunate in the fact that everyday I get to do what I love, so for me to stay focused and driven in business is relatively easy. Ronnie is also my rock, his passion and energy is infectious and love that I get to work with him everyday.

What’s next for Georgia and Ronnie?

Hahaha, this is the golden question everyone wants to know. There’s so many balls up in the air at the moment, it’s really quite tricky to define what the future actually holds. We’ve been busy working on some exciting things with Ch9, we cant share too much, however really look forward to what’s to come in that sphere. Ronnie’s back on the tools and together we’ve been assisting clients renovate small spaces in their homes, all of which is really satisfying our renovation addiction.

What advice would you give to working mum’s out there when they feel overwhelmed?

My advice for all working mums is to just do your best! Remove unrealistic expectations, surrender to the chaos and be present.

Georgia Caceres

MUM | WIFE | SERIAL RENOVATOR | FOUNDER, ALPHA BASICS CLOTHING | CH9 BLOCKHEAD | INTERIOR STYLIST | WAAPA GRAD | VOCALIST | PERFORMER