How many identities do you both have?

1. Fashion Stylist

2. Runway Producer

3. Personal Shopper

4. Founder of @a.us_official

5. Educator / Mentor

6. Fitness Lover

7. Yogi and Meditator

8. Adventure Seeker

9. Entrepreneur

10. Spiritual Gypsy

We’re all dying to know, how did you become an International Stylist?

I started by styling influencers in Australian Designers whilst in LA, through networking, hard work, and being in the right place, right time I built up my client list and relationships.

What has it really been like working in the celebrity world?

Working in the celebrity world has been unexpected, random and surreal to say the least. I’ve had once in a lifetime experiences that I’ll cherish forever and am so grateful for. To be honest, celebrities are just like us, they have the same issues, struggles and challenges that we all face in our day-to-day lives, they just have more pressures and expectations. Hollywood is a whirlwind of craziness and I am glad that I can go and be a part of it all but then come home to Perth and feel grounded. I’d go nuts living in that world all the time and extremely thankful I can appreciate coming home to my beautiful man, be in my baggy tracksuit eating dinner on the couch with him.

What has been the biggest life lesson you have learnt so far?

Life is not meant to be perfect and people won’t always meet your expectations and that’s okay. What’s important is not what happens but how you respond to it and keep moving forward. I’m learning that what is meant for you will unfold how its supposed to and not to force it. Trying to control anything and expecting people to see things as you do is a recipe for unhappiness and disappointment. I’ve learnt to stay true to my values and do what makes me happy. Allow people to be who they are, and focus on staying in your own lane with authenticity, integrity and most of all, LOVE.

What do you believe your secret to success is, in balancing your passions and pursuits?

I believe the secret to my success is not being afraid to go for what I want. I always chased opportunities and never felt that I couldn’t approach people. My dad taught me to never feel scared to talk to really successful people who had what I wanted. Everyone at one stage was chasing their dream and started from somewhere, so why was it any different for me? That gave me the confidence to be uncomfortable in new situations and really thrive to achieve new things and meet new people.

Having balance is the key, without it I honestly don’t feel human. I need to connect with nature away from my phone, laptop and people sometimes. If I don’t commit to self care and self love I feel drained and soulless. This industry can be so taxing on your mental energy, so I’ve learnt when to say no and prioritise my health.

What advice would you give to other women out there who want to start their own business but don’t know where to start?

Let go of the FEAR, it will only paralyse you. Have a plan and clear vision of what it is you want to achieve and go for it… you won’t get it 100% right straight away, but that doesn’t matter, just start moving and keep growing and learning.

Ivanna Fontana

Fashion Stylist | Runway Producer | Personal Shopper | Founder of @a.us_official | Educator / Mentor | Fitness Lover | Yogi and Meditator | Adventure Seeker | Entrepreneur | Spiritual Gypsy