the modern day woman


The Modern Day Woman is a movement founded by Jennifer McMahon an accomplished Perth business woman who is passionate about women’s empowerment. As a Speaker, Event Organiser and Series Writer, Jennifer aims to introduce the ‘Modern Day Woman TM’ as a new stereotype, one of many talents, passions and business pursuits. Through these platforms Jennifer empowers women to own their identities, and rather than looking to choose one to even two paths make their life’s journey about finding the balance managing multiple. Join our movement to redefine the traditional stereotypes and create multiple business opportunities, multiple creative pursuits and live a full and exciting life where there are no boundaries.


The Modern Day Woman X Linneys

The focus of The Movement for 2019 is to provide a safe space for women to share and connect, thus empowering each other to then go out into the wider community and affect social change and inspire other women to do the same.

The topic of the session... Vulnerability

When you allow yourself to be vulnerable, you show your authentic self and only then can you truly connect with others. Connection is what gives us purpose, a sense of belonging and brings meaning to life. This session had the 'Meet Our Modern Day Women' movement share their moments of vulnerability and through this form new bonds and relationships. An uplifting and encouraging evening! A huge thank you to Linneys Jewellery and Graze Catering Perth for hosting the event.

The Modern Day Woman X Crown Towers

The inaugural Mastermind Session for members of the Modern Day Women Movement hosted by Crown Towers. Self awareness and self care are paramount to the success of any Entrepreneur or Business Woman.

The topic of the session… Entrepreneurship

What does entrepreneurship mean to you? What is the ‘Modern Day’ definition of an Entrepreneur? These were some of the questions raise by movements members in the brainstorming session. The feeling from our members was true Entrepreneurship is all encompassing and stretches beyond financial reward or status in a business sense. There can be Entrepreneurial spirit in something as simple as creating a beautiful meal, or influencing social change through commitment, drive and attitude. Thank you ladies for being examples that anything is possible when you lead from the heart and follow your passions.